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Privacy Policy

Last updated: March 10, 2026

1. Introduction

Vett.us ("we," "us," "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services (the "Service").

2. Information We Collect

Information You Provide

  • Email address — used to deliver Reports and create your account
  • Payment information — processed securely by Stripe; we do not store your credit card number, expiration date, or CVV on our servers
  • Business search queries — the business names, cities, and states you search for when ordering Reports

Information Collected Automatically

  • Usage data — pages visited, time spent, referring URLs, and general interaction with the Service
  • Device information — browser type, operating system, IP address, and device identifiers
  • Cookies — used for session management and authentication (see Section 6)
  • Analytics data — we use third-party analytics services (see Section 6) that may collect information about your browsing behavior, including mouse movements, clicks, scroll depth, and session recordings

3. How We Use Your Information

We use your information to:

  • Generate and deliver Reports you purchase
  • Process payments via Stripe
  • Create and manage your account
  • Send transactional emails (Report delivery, account verification)
  • Improve and maintain the Service
  • Prevent fraud and abuse
  • Comply with legal obligations

We do not sell your personal information. We do not use your information to serve targeted advertising on our site. We do use Google Ads conversion tracking to measure the performance of our own advertising campaigns (see Section 6).

4. Information Sharing

We share your information only in the following circumstances:

  • Stripe — payment processing. Stripe's privacy policy governs their handling of your payment data.
  • Google — we use Google Ads conversion tracking to measure the effectiveness of our advertising. Google may receive information about your visit when you complete a purchase. See Google's Privacy Policy.
  • Microsoft Clarity — we use Clarity to understand how visitors interact with our site through session recordings, heatmaps, and aggregated usage metrics. Clarity may collect information about your browsing behavior, device, and IP address. See Microsoft's Privacy Statement.
  • Email service provider — delivery of Reports and transactional emails (e.g., sign-in links).
  • Legal requirements — we may disclose information if required by law, court order, or governmental authority.

We do not share your search queries or Report contents with the businesses you look up. Your searches are private.

5. Data About Businesses in Reports

Reports contain publicly available information about businesses, including court records, government filings, online reviews, and other public data. This information is sourced from third-party public databases and does not constitute personal data of the business owners. Vett.us aggregates and presents this public information along with our opinion-based assessment.

6. Cookies & Analytics

We use essential cookies for session management and authentication. These cookies are necessary for the Service to function and cannot be disabled.

We also use the following third-party services that may set their own cookies or collect data through scripts embedded on our pages:

  • Google Ads (gtag.js) — tracks ad conversions so we can measure whether our advertising is effective. This service may set cookies and transmit page visit data to Google. We do not use Google Ads to build advertising profiles or serve targeted ads on our site.
  • Microsoft Clarity — records anonymous session replays, heatmaps, and usage metrics to help us improve the user experience. Clarity may use cookies and collect device, browser, and interaction data. Clarity data is processed by Microsoft and may be used by Microsoft in accordance with their privacy statement.

We do not sell data collected by these services. You can block third-party scripts using browser extensions or privacy settings.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including encrypted connections (HTTPS), secure password hashing, and access controls. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your account information and purchase history for as long as your account is active or as needed to provide the Service. Reports are stored so you can re-download them from your account. If you request account deletion, we will delete your personal data within 30 days, except as required by law or legitimate business purposes (e.g., transaction records for tax compliance).

9. Your Rights

You may:

  • Access your personal information by logging into your account
  • Correct inaccurate account information via your account settings
  • Delete your account by contacting us at support@vett.us
  • Request a copy of the personal data we hold about you

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Contact us to exercise these rights.

10. Children's Privacy

The Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

12. Contact

If you have questions about this Privacy Policy or your personal data, contact us at support@vett.us.